"The immersive Internet will deliver an unprecedented level of engagement - emotional involvement with or commitment to our technology and our work. Some virtual worlds, immersive Internet sites and applications will accomplish this through a high degree of visual realism, with photorealistic avatars, objects and environments as well as realistic "physics" (e.g., gravity, wind and collisions). Others will offer a high degree of data realism, meaning they are fed by current, accurate information (e.g., weather, radio frequency identification [RFID] or global positioning system [GPS] data, real-time system status or data from product lifecycle management [PLM] systems). For some uses, the holy grail will be environments that deliver high levels of both visual and data realism. In other cases, neither of these will matter. It will be more important that people can express their personalities in the environment or build new virtual objects, and having real data tied into the system won't add a whole lot of value.
Examples of Business Value from Early Adopters
While the immersive Internet certainly has its cool factor, the main reason IT decision-makers should be paying attention to it is its business value. Let's explore a few examples from companies in the professional services, automotive and software industries."
Click here for full article from Information Management Magazine here
This description of the immersive internet meshes very well with the considerations of the customer needs in the Experience Economy.
Click here for relevant chapter from The Experience Economy.
