"The skills body is not alone, as illustrated by comments from IT leaders involved in the analysis. Meri Williams, information decision solutions manager at Procter and Gamble, says the consumer giant uses virtual environments to provide real business benefits:
"Virtualisation is a huge area for Procter and Gamble and we mix the virtual and real worlds a lot. For example, designing a new Hugo Boss perfume bottle uses a fraction of the cost of making physical mock-ups. We also use fully immersive 3D environments such as Caves (computer augmented virtual environments) to demonstrate ideas to our big customers. So, whereas before we'd have to convince Tesco to actually change a store layout in order to test an idea, now we create it virtually and walk them round it."
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