Tuesday, June 9, 2009

Virtual World used to create food pantry awareness in Michigan

Another use of Second Life for social sector marketing and awareness.

a couple of snippets from the article:
"Over eight months, about a dozen students built the Campus of Hope Island in Second Life, erecting a couple of buildings, a welcome center and a virtual Ford World headquarters with games and interactive exhibits about Michigan's people in need and food-delivery system."

"The Ford Motor Co. Fund and Community Services, which had asked college students to help forge sustainable communities, thought enough of the idea that it awarded the students $100,000 to pay for real estate in Second Life, fees and other costs."


Click here for complete article