Link to a audio file from Erin Edgerton, E-Health Marketing Division, National Center for Health Marketing, Coordinating Center for Health Information and Service, Centers for Disease Control and Prevention at the 2007 Spring Virtual World Conference. Erin, along with John P. Anderton Ph.D., M.P.A., Acting Associate Director for Communications Science, National Center for Public Health Informatics (NCPHI), Centers for Disease Control and Prevention on why they are using virtual worlds such as Whyville and Second Life to communicate with their constituencies. Gives specific case results and details on a 6-week accine campaign in Whyville and Second Life.
This is worth the time to listen to if you are trying to wrap your head around what can be done in virtual worlds in terms of patient education and consumer behavior change.
Click here to link to post from the reznation. The audio file launches at the bottom of the post.
