Companies try creative mini-movies to attract young employees

Newsday article providing some relevant perspective on what younger employees bring as their experience and expectations with multi-media. The approaches discussed in this article are not mainstream yet but this offers some interesting perspective and data for us to consider. See below for a snippet from the article.

"The contest is just one of a number of new approaches some employers are finding to connect with those in what's called the YouTube generation, those in their 20s who enter the workplace with certain skills, preferences and expectations, including the hope they will be valued, asked for their input and opinion and be encouraged to make an early impact in their jobs.

Yes, they also are voracious video viewers and creators. Those in the 18- to 29-year-old age category were called "the most contagious carriers in the spread of online video" in research released in July from the Pew Internet & American Life Project. When it comes to really engaging - sending video links to others, viewing with others, rating videos, posting comments about videos - this young group emerges as the leader of the generational pack."

Click here for a link to the article