Saturday, August 11, 2007

Target Audience Readiness: Patients and Digital Images for Communication

A recent article in BBC News (August 7, 2007)discusses how patients and physicians are communicating via 3D images.
A snippet from the article:
"Initially, Mr McGhee said, the trial was all about whether the patients - average age 71 - could understand what the images depicted.
But, he said, it proved its effectiveness in other ways too.
"It was about imparting information but more importantly about getting a dialogue going on to help to get the patient discussing what is going on," he said."


Click here for the article